

© nadya kosasih 2025



User testing
After completing the prototypes, I conducted a series of user testing sessions to evaluate whether users could complete their tasks intuitively. These sessions not only helped assess usability but also provided valuable insights into how well the product functioned, which areas required improvement, and what new opportunities could be explored.
During testing, I asked users specific, task-related questions and closely observed their reactions and the steps they took when interacting with the product. This process allowed me to understand their thought patterns, identify pain points, and reflect on how to further refine the overall user experience.
PROVING THE SOLUTION
Timeline
3 months
Role
Personal project as a UI/UX Designer
Skills
Mobile application design
UI/UX Design
UX Research
Wireframing
Hi-fi mockup
Prototyping
User testing
Interaction Design
Visual Design
Tools
Figma
Adobe Photoshop
Adobe Firefly
Overview
INTRODUCTION
coLab is a Work Operating Systems (Work OS) app which strives to assists new parents in delegating their daily tasks fairly. coLab aims to reduce the stress and overwhelming thoughts that new parents are going through.
SOLUTION
Feature 1
☝🏻 Creating a collaborative weekly tasks
✅ Shared weekly tasks between partners
✅ Ensuring a fair tasks distribution among partners
✅ Keeping everyone aligned with simple, real-time updates
Feature 2
☝🏻 Complimenting spouse/ partner for completed task(s)
✅ Send quick, meaningful compliments for completed tasks
✅ Strengthen teamwork with encouragements
✅ Celebrate small wins to boost daily motivation
Feature 3
☝🏻 Support ranking among other households
✅ Build your community with coLab
✅ Stay motivated with friendly, community-based rankings
✅ Track progress and celebrate weekly achievements together
Feature 4
✅ Encourages small, meaningful self-care routines throughout the week
☝🏻 Self care reminder
✅ Gentle reminders to pause, breathe, and take care of yourself
✅ Helps new parents to maintain balance amid busy schedules
“It’s been challenging to discuss on splitting the house chores duties with my husband as both of us would always get exhausted by the end of the day.”
“Apart from taking care of my newborn son, I still have to go to work, do house chores. I hardly find any time for myself .”
-Part-time Student
-Interior Designer
User Interviews
User Interviews
61%
of new parents reported to feel exhausted on the first year of being new parents.
48%
of new parents reported to feel overwhelmed with juggling multiple tasks.
86%
of new parents reported to not having enough sleep in the first years of becoming a new parent.
DEFINE THE PROBLEM
Discovery
Before coming up with solutions, my process began with a discovery phase aimed at understanding our target users’ contexts and behaviors. What started as simple observation evolved into a deeper investigation through surveys, interviews, and web research. From this, I uncovered several meaningful findings.
What I learned
☝🏻 New parents are often left clueless and overwhelmed due to their multitude of roles and tasks of parenthood.
☝🏻 Imbalance in delegating tasks fairly between couples, lack of time for themselves, isolation, exhaustion and stress.
Impact 💥
With the drastic lifestyle changes, new parents tend to face a loss of self identity, loneliness, isolation, exhaustion, stress and many more.
(Link)
☝🏻 New parents struggle to prioritize their tasks effectively and efficiently.
Design
Feature 1: Creating a collaborative weekly tasks
Steps to collaboratively craft your tasks with your significant other
Feature 1: Creating a collaborative weekly tasks
APPROACHING THE PROBLEM



Questionnaire for users
Generated weekly tasks
Manually add tasks
Loading page


Rearranging tasks
Upcoming tasks
Feature 2: Complimenting spouse/ partner for completed task(s)
Steps to compliment completed task(s)



Progress chart
List of completed tasks
Add a compliment section
Feature 3: Support ranking board among other families
Steps to support and motivate your community



Ranking board
Support board
Demo
Score and information how scores are obtained
Feature 4: Self care reminder
Reminder to spend sometime for yourself



Pilates classes
Classes & events
Notification reminder


Class details
Schedule added to tasks rundown
Wrapping up
CONCLUSION
Based on the insights gathered, I aim to accomplish the following goals by the end of this project
☝🏻 45% of users said coLab helped them stay organized, even with busy and overwhelming schedules.
☝🏻 Around 70% of users felt satisfied with the auto-generated tasks feature, saying it saves time, reduces back-and-forth planning with their partners, and lowers overall stress.
☝🏻 More than half of users shared that they felt grateful for the chance to connect with other new parents in the community who are going through the same journey.
Moving forward, I would like to improve and work on the following points:
Next Steps
WRAPPING UP
Chat feature
Connect new parents with other new parents, fostering communities of new parents.
Reward system
Enabling new parents to earn points, badges and discounts when signing up for activities when couples maintain a consistent 90% - 100% progress each week.
Event related
Help new parents to stay up to date events related to parenthood.
Based on the insights gathered, I aim to accomplish the following goals by the end of this project
☝🏻 Helping new parents keep a healthier work–life balance with an organized, easy-to-manage schedule.
☝🏻 Strengthening communication between partners, especially around dividing household tasks fairly.
☝🏻 Form a connection with others in their community who are going through a similar stage of life.
How might we help new parents balance their roles as homemakers, professionals, and parents while ensuring their well-being and reducing stress? 🤔
Initial Spark ✨
User feedback was largely positive. Many users mentioned that the product made task management easier and less time-consuming, while also promoting a fair distribution of responsibilities between partners. A few users pointed out minor UI elements that could be improved.
Before and After
“I need this app in my life! Between work, the baby, and everything else, my husband and I barely have time to figure out who’s doing what. This would keep us organized and even help us stay on top of our family goals each week.”
-Data Analyst


List of tasks
Before
After
Icons to classify each task’s category
Feature 2: Complimenting spouse/ partner for completed task(s)


Before
After
Feature 4: Self care reminder
Business’ information
Added price (if applicable) and contact details for the business