Visual Assets

Business Card

Packaging

Merchandise

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© nadya kosasih 2025

Menu Design

RESULTS

Cover Page

Menu description with chef’s accompaniment suggestions

Food Menu Page

Navigate category

Orders in Cart

Order Confirmation

Order Status

Options for Gratuity

Thank you Page

Proceed to Pay

DELIVER

Menu Rebranding

☝🏻 iPad menu for customers

✅ Color coordinated with the restaurant’s ambience

✅ Accompanied with high resolution images of the menu

✅ Organized, clean and user friendly

Timeline

1 Month

Role

Visual Designer

UI Designer

Skills

Tablet application design

UI Design

Wireframing

Hi-fi mockup



Prototyping

Interaction Design

Visual Design

Rebranding


Tools

Figma

Adobe Photoshop

Mock-up tools


Overview

INTRODUCTION

The Progress is a Michelin contemporary American cuisine restaurant in San Francisco, CA. The Progress is a group of passionate food creators creating a new and innovative way of dinner and elegant serving concepts. All dishes are curated with a balance of quality and creativity, grown and made from scratch using local products, and served in a banquet style, along with memorable wines and cocktails for everyone to enjoy.


DEVELOPMENT

Moodboard

Color Palette

I developed both light and dark color schemes for the restaurant's logo for variation purposes. High-contrast colors are being applied to its font to make it stand out. The light mode color variation suits a more casual yet contemporary dining experience. In contrast, the dark mode color variation suits a more formal, intimate, and elegant dining experience.

The restaurant's interior ambiance heavily inspired the logo color choices and color palettes for this rebranding project. The Progress has a soft industrial look found in the unfinished interior cement walls, dark-colored columns, and the restaurant's table service collections, usually in monotone colors—light and dark grey, dark brown, etc. The Progress also adopts a warm cabin look to warm up its overall atmosphere through a combination of light and dark wood panels. Hence, light grey, dark grey, and dark brown would make an ideal color variation for this rebranding project.

Color Variations

Dark Mode

Light Mode

Charcoal inspired background with white bright font

Cement wall inspired background with dark font

Merchandise

Merchandise

Merchandise

Signage

INITIAL IDEA

Why I chose The Progress

The Progress is well-known restaurant for its incredible contemporary dishes, but it has not really put a lot of focus into its branding yet. Most people know about this restaurant through online, social media and also word of mouth. The Progress is also known for its excellent service. I am confident that The Progress has the potential to grow its brand and expand its brand in the future.

Logo Design

I experimented with different designs that speak to and represent the restaurant. The Progress serves a high-end dining experience with a classy, contemporary, and romantic ambiance.